THE PSYCHOLOGY OF
CREATIVITY AND INNOVATION
Mads Korsgaard (b. 1984) is a Danish psychologist, author and motivational speaker specialised in the psychology of creativity and innovation. He works with projects at the interface between the science of psychology, music, culture and innovation. Having performed hundreds of motivational speeches and lectures, Mads is a popular public speaker within both the public and corporate sectors as well as the cultural industries. His lectures have been featured at major conferences, events and music festivals, and he has done interviews at a variety of TV and radio stations. The DNA in much of his work is untraditional collaborations that build bridges between various fields. He is published on the major publishing agencies People's Press and Samfundslitteratur, he has been a keynote speaker at international conferences such as Wella Business Network Live 2019 and The Global Forum on Arts, Culture, Creativity and Technology 2020, and he has collaborated with IBM to turn the world famous artificial intelligence Watson into a real-time cognitive creativity tool for an outstanding performance at IBM Think Copenhagen 2018.